What Is an App Store Screenshot Generator?
An App Store screenshot generator is a tool that takes your raw app screenshots and automatically wraps them in professional marketing frames — complete with device bezels, background designs, headlines, and subtext. Instead of building each image from scratch in Figma or Photoshop, you upload your screens and the generator handles the presentation layer.
Modern generators like Make App Shots go a step further by using AI to analyze what each screen does and automatically suggest marketing copy that highlights its value to users.
Why App Store Screenshots Matter for ASO
App Store Optimisation (ASO) covers everything from your app title to your keyword field — but screenshots have an outsized impact. Apple shows the first two or three screenshots directly in search results without the user tapping through to your listing. That small preview is often the deciding factor.
- ✓Over 60% of users decide whether to download based on screenshots alone
- ✓Apps with designed (framed) screenshots convert significantly better than raw UI shots
- ✓Clear, benefit-focused headlines on screenshots increase tap-through rates
- ✓Consistent visual style across all screenshots builds trust and perceived quality
What Makes a Great App Store Screenshot?
A clear value proposition in the headline
Don't describe the feature — communicate the benefit. "Track every expense" beats "Expense tracking screen". Your headline should answer "why should I care?"
Minimal, focused UI
Show one key action per screenshot. Cluttered screens confuse users. If your screenshot needs explanation, it's doing too much.
Consistent visual theme
Use the same background colors, typography, and device style across all screenshots. Inconsistency signals low quality.
Device frames
Framed screenshots — where the UI sits inside a phone bezel — perform better for most app categories. They give context and look polished.
Localized copy for key markets
If you're targeting non-English markets, localized screenshots in the user's language dramatically improve conversion. This is one of the highest-ROI ASO tasks available.
App Store Screenshot Sizes in 2026
Apple simplified its requirements in September 2024. You now only need to submit screenshots for one iPhone size — the 6.9-inch display class — and Apple scales them for all smaller iPhones automatically.
| Device Class | Size (px) | Required? |
|---|---|---|
| iPhone 6.9" (Pro Max) | 1320 × 2868 | Yes |
| iPhone 6.5" (older Max) | 1242 × 2688 | Optional |
| iPad Pro 13" | 2064 × 2752 | If iPad supported |
| iPad Pro 11" | 1668 × 2388 | Optional |
The 6.9" class covers iPhone 17 Pro Max, iPhone 16 Pro Max, iPhone 16 Plus, and all current large iPhones. See our full size guide for every optional class.
How Make App Shots Generates Your Screenshots
- 1
Upload your screenshots
Drop in your raw app screens — up to 10 per project. Any resolution works.
- 2
AI analyzes each screen
Claude AI reads the UI, identifies the key function of each screen, and writes a headline and subtext tailored to that screen's purpose.
- 3
Pick a template
Choose from 24 professionally designed templates. Each template renders correctly at every required size.
- 4
Customize to match your brand
Adjust colors, fonts, backgrounds, and copy. Drag elements to reposition them. Everything updates live.
- 5
Export all sizes at once
Click Generate and get every required size — iPhone 6.9", iPad 13", and all locales — organized in a ZIP.
Localization: The Hidden Screenshot Opportunity
Most developers produce English screenshots and call it done. But if your app is available in Germany, Japan, or Brazil, running the same English text leaves conversions on the table.
Make App Shots has built-in localization — select any of 20 supported languages and the AI translates your headline and subtext, then generates screenshots in that language automatically. The layout, template, and device frame stay identical; only the copy changes.
Frequently Asked Questions
Do I need design experience to use an App Store screenshot generator?
No. Make App Shots is built for developers and indie makers who want professional results without hiring a designer. The AI handles the copy and the templates handle the design.
How many sizes do I actually need to submit in 2026?
Just one for iPhone — the 6.9" size (1320 × 2868). Apple scales it for all other iPhones automatically since the policy change in September 2024. If you support iPad, add the 13" iPad size.
Can I use my own branding and colors?
Yes. You can override any color — background, headline, subtext, glow accents — to match your app's palette.
How many screenshots can I generate?
Free accounts include 20 AI analyses. Pro accounts get 300 per month. Once analyzed, you can regenerate the same screenshots in any template or size as many times as you want.
Ready to generate your App Store screenshots?
Upload your first screenshot free — no credit card required.
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